otis wildflower writes: C|NET reports that GE will be airing a new advertising campaign called "One Second Theatre".
From the article: "GE One Second Theater," as the campaign is being called, presents a humorous peek behind the scenes at recent General Electric commercials produced by BBDO. The campaign is intended specifically for new media like digital video recorders, which can be used to watch expanded versions of the spots, and News Corp.'s MySpace social-networking service, where visitors can read a mock profile of Elli, the elephant star of one of the commercials. The spots will also be accessible on MP3 players, through podcasts presented as if they were recorded by Elli and other characters from the spots, and on a microsite offering an online version of the campaign. The multimillion-dollar campaign, scheduled to begin Friday, is the most recent effort by GE to explore media beyond conventional commercials and print advertisements.
John Callaham writes: On Wednesday we posted up comments from Havok about rival AGEIA's use of their physics processor in the PC version of Ghost Recon Advanced Warfighter. Today we have an expanded article with point-to-point comments from AGEIA that address Havok's statements.
From the article: How much interaction do you want in your PC games? It used to be that graphics were the number one factor in picking up a new game but now players are asking more and more about interactions in the environment. One company that has provided such interaction is Havok. They have developed a physics engine that has been used in a ton of games, including most famously in Valve's first person shooter Half-Life 2. Recently, Havok announced plans for a new physics engine, Havok FX, that would use Shader Model 3.0 graphics cards to further enhance game interactions and physics.
tengu1sd writes: The Los Angeles Times discusses the problems with trying to leave a message for generations down the line.
From the article: Symbols tend to lose their meaning over time. Exactly how and why Stonehenge was built, for instance, has long remained a mystery. Warnings, they argue, would be misunderstood or dismissed, the same way ancient grave robbers ignored curses inscribed on the tombs of Egyptian pharaohs to seize the riches inside. The curse of plutonium packs a painful penalty.